Online stores promotion. How to promote my online store?
Many people who have access to the Internet are aware that they can earn decent money through the Internet. Perhaps you once had thoughts to start your e-business: choose a domain, find a hosting, download free online store template and start to sell the goods from a nearby store. And start waiting until buyers ring and buy goods.
Have you considered everything before the creation of an electronic store? But don’t you think that you have missed something? You forgot the most important thing – how you will attract potential visitors to the site? How will you promote your online store for free? What are the effective ways of promotion online shop will you use? Adding a site to free directories will give you sales? These and other mistakes, questions and answers will be discussed in this article.
Methods of promotion online store
You need to decide based on your advertising budget which methods of promotion you will use in your online store.
Unique and useful content is what is called “free” promotion of the online store, which is available to everyone. Write quality content for the site, which will bring many links from other websites. After all, only a unique and useful content for people will be appreciated as by a human and a search engine.
To attract many customers from the search engines is very challenging task at first stages of business. That’s why Google Adwords advertising is exactly what we need. Contextual advertising for online store allows you to immediately get your potential customers. The price of one transition to the link depends on the competition and the theme of your internet business, as well as literacy and professionalism of its setting.
2. SEO promotion.
You need your site to be at the top of search engines for desired keywords and receive daily influx of targeted visitors. For a young site it is very difficult to quickly get into the top. In order to achieve high rankings in Google SERP you need to prepare your site (internal SEO optimization) in order search engines “liked” your site. When all internal SEO work on the site is complete, it is necessary to begin to build links.
In the SEO promotion of your online store you need to put the emphasis on literacy internal optimization and content! Just so you can save a lot of money on the links purchase and get free traffic on long tail words.
Do not forget to add your website to Google.com.ua / places. It is truly effective in this business! Google is actively testing the Local Business Center, but even now at the top positions of Google search there are companies from Google Local Business Center.
3. Price aggregators.
Use special aggregator sites, which compare prices from different online stores. Sometimes they are called price aggregators. Enclose a contract with popular sites aggregators and get the sales. Everything will depend on your products prices. If your prices of the goods are higher than in other shops, it is unlikely that you will have a lot of orders from such sites.
4. Socialization and viral marketing
Social networking is a great way to understand the consumer, to increase sales of your online store. Advertising in social networks of your online store has long been considered as one of the most effective. Use viral videos or photos to promote your website on social networks. This can increase traffic to your site on a successful viral promotion on social networks and other sites.
Also at this point you may use social bookmarking and micro blogging.
5. Offline Advertising for Your Online Store
It can be:
• advertising of your online store on billboards;
• distribution of flyers and coupon codes near shopping centers;
• sponsoring of various events and activities;
• Mobile SMS-mailing is a great way to get people to visit your store;
• posting announcements, etc.
6. TV and radio advertising
If your online store has friendly usability, well-designed website, and the prices on the site are not above the competition, make your site popular! Tap the power of your site advertising on TV and radio. Remember that advertising is the motor trade!
7. Activity on thematic blogs, websites and forums.
This may be the publication of interesting articles, and just comments and suggestions on the subject sites.
8. Blog or forum for your online store.
Create a blog for your online store. Publish interesting articles related to your store, photos of satisfied customers and reviews, interesting statistics and information, answer the questions. Be more open to visitors of your site. It would also increase the links for your online store. Of course, on the highly competitive request you will not to be in the TOP only thanks to a blog or a forum, but it has a number of important advantages for you.
9 Special offers, affiliate programs, discounts
Availability of affiliate programs lets interest the other people to recommend your store to friends and family. Sale is a great opportunity to remind your visitors and old customers that your site is still there. Also, this is a great issue for press release distribution, reviews, articles and advertisements with the active link to your website. Do not forget about the services of group shopping!
10. Google Analytics
Continuously analyze the effectiveness of your site traffic with Google Analytics. Set up E-commerce and objectives for your store or site, and analyze the quality and efficiency of traffic! You need to know how much one target visitor costs and how much profit it brings to you. Continuously analyze the effectiveness of traffic from different sources!
All these methods of online store promotion are effective, but only with a competent and professional approach!